I am a research fellow at Research Center for PR at University of Southern California, Los Angeles. I received my Ph.D. degree in Business Administration with a major in marketing and specialization in consumer behavior from Izmir University of Economics, Turkey, in June 2019. I hold two master's degrees, one from Politecnico di Milano in Milan, Italy on Strategic Design: Design of the Value Offering (2011), and an MBA degree from Georgia State University in Atlanta, GA, USA (2013). I received a BA degree in Public Relations and Advertising at the Izmir University of Economics, Izmir, Turkey.

I have over five years of industry experience as a communication designer with a 360-degree holistic approach whose job is crafting decision-making by outlining the architecture of the marketing problem, redefining how issues are approached, identifying opportunities for action, and helping deliver complete and resilient solutions. I am familiar with the increasingly important markets that requires a diverse perspective and knowledge of the surroundings, which I believe is essential in establishing my success as a well-rounded strategist, researcher and consultant in the marketing field. 

My research interest concentrates on consumer behavior, especially fashion and diversity studies, social media, and qualitative research. I published articles in peer-reviewed journals and conference proceedings, including the European Journal of Marketing, Markets, Globalization and Development Review, and Advances in Consumer Research, among others. I also served as a visiting professor at several international institutions, including the USA, Turkey, and United Arab Emirates. 

I am experienced in social media networks, social algorithms, insights and analytics due to my Ph.D. research using organic data from various social media platforms.